Press kit
Everything you need to write about Steade. For interviews, screenshots or a test account, email hello@steade.app.
At a glance
- What it is
- A free dating service that introduces identity-checked adults to one person at a time
- Where
- Singapore only. The app is in English; the website and help centre are also in Chinese, Malay and Tamil
- Status
- Open for sign-up since 5 October 2026. Introductions start once enough members have joined
- Price
- Free. No paid tier, boosts or pay-to-unlock features
- Rounds
- Tuesday and Friday, 8 pm Singapore time
- Per round
- At most one introduction, with up to three reasons
- Decision window
- 48 hours. Chat opens only if both say yes
- Format
- Web app, installable on iPhone and Android
- Run by
- Huper Technology Pte Ltd, Singapore
About Steade
Steade is a free dating service in Singapore. Instead of a feed to swipe, members get at most one introduction per round, every Tuesday and Friday at 8 pm, with up to three plain reasons for it. Chat opens only if both people say yes. Every member’s identity is checked.
The name is an old spelling of “stead”, as in steady and steadfast. Steade runs on infrastructure its operator, Huper Technology, already owns, so it costs little to keep running, and there is no paid tier planned.
How it works
- Identity check. Before anyone can be introduced, each member verifies with Singpass or, without Singpass, sends a photo of their NRIC or Singapore pass and a selfie for a moderator to review. Steade keeps only date of birth and sex. The NRIC or FIN number becomes a one-way code that blocks duplicate accounts, and document images are deleted once the review is decided.
- Say what matters. Every answer can be a preference, which changes who ranks higher, or a dealbreaker, which rules people out. Age range always applies, plus up to three other dealbreakers. A few rules apply to everyone, such as never introducing someone who wants children to someone who doesn’t.
- One introduction. Each round uses stable matching, the idea behind school and hospital placements, so that no two people would both rather have been introduced to each other. Members see up to three factual reasons, never a score. If there’s no introduction that round, the app says so.
- 48 hours to decide. Neither person sees the other’s answer until both have chosen.
- Talk in the app. Messaging opens when both accept. For a new account’s first 14 days, links and phone numbers can’t be sent.
Quotable facts
Sign-up opened on 5 October 2026. Steade hasn’t started matching yet, so there are no member or outcome figures. Introductions begin once at least 70% of members have five or more suitable candidates, which keeps waits reasonable. Matching finds people who meet each other’s stated wishes; whether there’s a spark is up to them. Steade never promises a perfect match or an introduction every round.
Story ideas
- After the swipe. Why people who want something serious are leaving feed-based apps, and what a slower format looks like.
- The maths of matching. A Nobel-winning method from economics, applied to a real dating pool, and what it can’t promise.
- Free, on purpose. Why a dating service would choose not to charge, and how it’s funded.
- Safety by design. Identity checks, a 14-day probation for new accounts and in-app chat, in a country where dating scams are common.
Founder
Vincent Emmanuel Lee is the founder of Steade and a Singapore technology entrepreneur who has run his own software company for more than 20 years. He is a partner in Singapore’s largest pet retail chain, a founding partner of GoGoShip, and the founder of GoDrop. He built Steade on a simple belief: people find a partner by getting to know one person at a time, not by choosing from twenty.
He is available for interviews in English.
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“I built Steade to help more single people in Singapore find a partner, at a time when the country is paying real attention to it. I don’t think anyone needs twenty options to choose from. Too much choice works against you when it’s time to decide. You need time to get to know one person, and a conversation without distractions. That’s why Steade always gives you one introduction at a time.”
Vincent Emmanuel Lee, founder of Steade
Logos
The mark is a soft hexagonal S in two interlocking halves, navy over rose. Please don’t recolour, stretch or redraw it, and write the name as “Steade”.
Boilerplate
Steade is a free dating service in Singapore that introduces identity-checked adults to one person at a time, every Tuesday and Friday at 8 pm, with plain reasons for each introduction. It is built and run by Huper Technology Pte Ltd. Learn more at steade.app.
Contact
Press, partnerships and interview requests: hello@steade.app. More about who runs Steade is on the about page.